Antwerp // HAY

Posted on November 19, 2013

Hidden behind two heavy wooden doors in the Ijzerenwaag you can find Antwerp’s latest gem. The recently opened HAY flagship store is the heavily buzzed about and anticipated project of Maxime Heirbaut, the creative director of design studio HEISME. Knowing the brand and having previously worked with Maxime on our “Het Laatste Woord” project last year, I knew that the store couldn’t be anything less but divine.


Loving Danish brands, HAY perfectly fits into the scandinavian minimalistic design style. It works towards offering design pieces that are affordable while working with the best designers around. Next to that the designs are also very cleverly put together. For example the Copenhague collection, existing out of a wooden chair, a bar stool, tables and desks, was created for Copenhagen University. Because a university is a place in which practicality is very important, they wanted to create a chair that would be infinitely stackable and so the Copenhague chair was born. Proving that the best designs can come from a very basic idea.

Whereas the bigger pieces can still be a bit pricey for this gal‘s budget, I love browsing their home accessories. They carry everything from glasses to paper booklets and the most beautiful geometric treys. You can imagine my excitement when I got a set of colour glasses designed by  Scholten & Baijings for my birthday. They have the perfect minimal design with a golden dot on the bottom of each glass and pitcher. I’ve used them in my last recipe and can’t wait to get them out at my next dinner party.














HAY Antwerp
IJzerenwaag 12
2000 Antwerpen